The Uncoventional Convention Kiosk

Let’s consider “conventional” convention kiosk. Clearly, a kiosk is essential. It allows conference goers the ability to sample your offerings, pick up pamphlets, speak with professionals and exchange business cards – and more. Often, fun swag and giveaways are, well, given away, only to end up in the trash bin within hours or by the end of the week.

Depending on the nature of your business and the conference, the metric of success will vary, but usually new business is the goal. The question is whether the event and the kiosk is leveraged to its maximum, that is not only to generate new business with attendees that you meet at your kiosk, but to also leverage your interactions to get referrals. It makes sense that someone willing to do business with you also knows others that could use your services and would be willing to refer them to you if there was a quick and efficient way to do so.

That’s where ShareSomeFriends can make your convention kiosk unconventionally successful!

Here’s a recent example:

A few days ago, one of our clients held an event for 2000 Americans currently participating on an international 8-week professional internship program. At the event were 25 vendors and kiosks.  While this is a promising participant-to-vendor ratio, the catch was that the event lasted only 90 short minutes.

French Macarons. Tough Competition

Further exacerbating the issue was that a large variety of delicious free food, including refreshing drinks and yummy deserts, were served at the same time, so therefore each vendor was desperately vying for the attention of the attendees, some with more success than others.

One kiosk — the ShareSomeFriends booth — provided the ability of these participants to refer friends to participate on a future internship program.  Comparatively, it was minimalist with just one small giveaway —  a $5 Amazon gift card — for those who would be willing to refer their friends.

Referral Kiosk
Quick and easy. Interns refer their friends directly from their phone within seconds!

The results?  Within the hour and half, over 4500 unique referral leads were generated through the ShareSomeFriends platform.

At what cost? The total cost of the incentives distributed came to $830, meaning the cost per lead was just 18 cents!

50 leads a minute x 90 minutes at 18 cents a lead. Not bad.

What did our client get for 18 cents per lead? Each person referred received the program’s promotional message sent via SMS. More importantly, however, is that they also acquired a high-quality, customer-vetted list of 4500 potential new customers, replete with contact information. They can now follow up both through direct outreach and by creating custom audiences to serve them ads through Google and Facebook, and grow their future programs.

Referral app for conventions
Referral leads by the thousands. Once attendees heard about our incentive and how easy it was to refer friends, the kiosk was flooded.

ShareSomeFriends can turn your convention kiosk into an unconventional tool for business growth through referral leads. Since it takes all the hassle out of making referrals, people are willing to refer, and you generate thousands of quality referral leads in minutes!

9 Ways to Boost Conference Attendance

Let’s imagine that you just ran a successful conference – the guests were happy, the speakers didn’t mumble, the cocktails were sold out – so now what? What’s planned for next year? How do you make sure to get the great attendance another year in a row?

Conferences can be tricky. When you are dealing with a crowd of people anything can change – schedules, availability, jobs. So how do you guarantee that those same people will come again next year? Obviously, you can’t do that. You just have to promote your event all over again the next year.

Luckily we compiled a list of the best tips to boost conference attendance. So get a cup of coffee, sit on your favorite couch, and read on.

 

1. Audience surveys

 

Ask your audience what they would like. People like to give their opinion and feel like they are a part of something. You can do a pre-conference survey to see what activities people would like to do. Or you can ask people to rate your conference as it’s coming to an end. That way you will have a better idea of what people want.

 

2. Invite early and remind often

 

It’s super important to invite everyone really early. So make sure to confirm all the necessary details of the event months before it starts. You can even pop it on your site a year in advance and start selling tickets, before confirming the location. Pick a location that will have a lot of easy access, will be central or close enough to your target audience and will have some fun activities available around it.

 

3. Personalize invitations

 

We’ve all heard of email personalization. It’s so important to address your customers by name and mention something that is personal to them, that connects to them. There are plenty ways to do this:

 

  • Mention the region they live in
  • Comment on the recent sports game
  • Wish them a good holiday
  • Send them a birthday greeting

4. Don’t compete with similar events

 

Never schedule your conference to conflict with a similar event in your industry. You should look for other dates that would work better. The only exception to this is if you want to schedule your event immediately before or after that other conference. Then you will have a better chance of getting the same attendees to come next year. With a strong base of repeat customers your conference attendance will see a dramatic increase year-to-year.

 

5. Make the registration super simple

 

 

Take away the hassle of your registration process. Have as little fields as possible to fill out, and make the checkout/paying process super quick. This will increase your conversions and bring more reservations.

 

6. Have the speakers promote your event

 

In the marketing world, we call this influencers or influencer marketing. If you have invited some well-known people to speak at your conference/event, chances are that they have medium to large social media followings. Ask them to promote your event, to post it on all of their various social media channels., early and often.

 

7. Provide networking opportunities

 

Aside from all the hands-on learning, conferences are the best place to network and meet people. The best conferences out there schedule time for people to meet together in a smaller setting. Whether it’s small workshops with investors, or meet and greets, this is a super important part of your conference strategy.

 

8. The magic is in the follow-up

 

As great as your conference might be people are going to forget about it. That’s why you need to email and follow up with all of your attendees regularly throughout the year. Here are some good ideas for what to send:

 

  • Send some recordings and videos of the speakers’ events
  • Send an invitation to an exclusive Facebook group to continue the conversation
  • Send a post-conference survey
  • Send some pr, guest blog, or an article that covers the conference
  • Send an online course that you developed as a result of the conference

 

9. Use a referral app

 

Last but not least, you can use an awesome app that lets your attendees refer a select group of friends to next year’s conference. You guessed it, the ShareSomeFriends app does just that. It allows your attendees to access their phone lists and pick those friends that they think would be interested. So you can get access to thousands of qualified referral leads within minutes.

 

ShareSomeFriends takes seconds to install, is super easy to use, and has a powerful CRM on the back end that allows you to easily export all of your leads.

Ben Kazinik is a marketing manager for ShareSomeFriends, the #1 app to get referral leads for your business. I enjoy hiking, cooking, soccer, and visiting his family around the world. Email me at – ben@sharesomefriends.com or connect on my LinkedIn.