There are as many ways to generate leads as there are to follow-up with leads generated. Some organizations prefer to have the customers do the reaching out — by sending a link or text message about their product or service. …
One of the keys to getting customers to refer friends to a business or an organization is to provide an attractive incentive—the proverbial carrot. What constituents “attractive” will vary greatly, depending on your market and demographics of your customers, among …
New business owners face a lot of challenges. There’s developing the concept, garnering the human and financial resources to make it a reality and then actually implementing the plan. Simple, right? Oh, and then there’s ensuring that your company doesn’t …
Nearly all businesses live by referrals. Whether its simple word of mouth or sophisticated sharing systems, humans are social animals and we share the world we encounter with those around us. The hard part is to find a systematic method …
Let’s consider “conventional” convention kiosk. Clearly, a kiosk is essential. It allows conference goers the ability to sample your offerings, pick up pamphlets, speak with professionals and exchange business cards – and more. Often, fun swag and giveaways are, well, …
“If it quacks like a duck and walks like a duck it’s a duck”. Have you heard that expression? There are some companies among us that sell like the best, hire like the best, treat their customers the best possible …
Imagine this: you’re a student travel or tour company and you need to get sign-ups for the next season. The next trip is a few months away and you still don’t have the minimum required number of students signed up. …
Dear political candidates and campaign managers, Before you spend another dime on traditional ads, TV ads, banners, and hungry door-knockers, read this post. You need this urgently. There have been some massive studies of political campaigns recently that have shown …
Referral marketing gets confused with so many things nowadays. So many people think of pyramid schemes when they hear that word. The reality is, referrals marketing is simply word-of-mouth, and it has been there since the first human transaction was …
LinkedIn is a completely different game in 2017 then it was even a few years ago. Why? If you’ve not been using LinkedIn recently this is probably how you remember it: You can only connect with people you know If …