September 16, 2022 Next Gen Referral Capabilities
Referral Marketing

ShareSomeFriends has primarily been used as an in-person referral tool. Over the past couple of years, for reasons I would certainly like to leave unmentioned, in-person events and opportunities were, well, “limited.”  But as life roars back, we too at …

March 30, 2022 Analytic Tools – Understanding the Impact Referrals
Pro Tips

Data, data, data. It’s all about data. But understanding your data is not always easy. For example, if want to know what exactly spiked traffic to your website — or better yet, sales! — you can sometime trace that back …

November 18, 2021 World Travel is Back & Tour Companies are Gearing Up
Student Travel & Study Abroad

One of the world’s largest international travel initiatives, Birthright Israel, is slated to come back on-line in a big way this winter! After testing the waters with summer trips—many of which scheduled for the popular late summer travel period were …

July 4, 2021 In-Person is Better
Referral Marketing

The past year-and-a-half has taken its toll. The pandemic put a damper on a lot of activity and its absolutely fantastic to see in-person life re-bounding everywhere.  Not only is a return to in-person life great, it is also an …

January 2, 2020 A No Message Campaign?
Referral Marketing

There are as many ways to generate leads as there are to follow-up with leads generated.   Some organizations prefer to have the customers do the reaching out — by sending a link or text message about their product or service. …

July 11, 2019 Future Rewards vs Immediate Incentives
Pro Tips

One of the keys to getting customers to refer friends to a business or an organization is to provide an attractive incentive—the proverbial carrot. What constituents “attractive” will vary greatly, depending on your market and demographics of your customers, among …

June 3, 2019 Grand Opening Events & Referral Marketing
Event Marketing

New business owners face a lot of challenges. There’s developing the concept, garnering the human and financial resources to make it a reality and then actually implementing the plan. Simple, right? Oh, and then there’s ensuring that your company doesn’t …

November 10, 2018 4 Secrets to Getting Referrals in the Financial Services Industry
Referral Marketing

Nearly all businesses live by referrals. Whether its simple word of mouth or sophisticated sharing systems, humans are social animals and we share the world we encounter with those around us. The hard part is to find a systematic method …

July 2, 2018 The Uncoventional Convention Kiosk
Event Marketing

Let’s consider “conventional” convention kiosk. Clearly, a kiosk is essential. It allows conference goers the ability to sample your offerings, pick up pamphlets, speak with professionals and exchange business cards – and more. Often, fun swag and giveaways are, well, …