ShareSomeFriends has primarily been used as an in-person referral tool. Over the past couple of years, for reasons I would certainly like to leave unmentioned, in-person events and opportunities were, well, “limited.” But as life roars back, we too at …
Data, data, data. It’s all about data. But understanding your data is not always easy. For example, if want to know what exactly spiked traffic to your website — or better yet, sales! — you can sometime trace that back …
There was a widespread assumption that after the peak of the COVID-19 pandemic, employment rates would pick up quickly and return to their pre-pandemic levels. However, something strange has happened along the way to “normal”—millions of workers have opted to …
One of the world’s largest international travel initiatives, Birthright Israel, is slated to come back on-line in a big way this winter! After testing the waters with summer trips—many of which scheduled for the popular late summer travel period were …
The past year-and-a-half has taken its toll. The pandemic put a damper on a lot of activity and its absolutely fantastic to see in-person life re-bounding everywhere. Not only is a return to in-person life great, it is also an …
There are as many ways to generate leads as there are to follow-up with leads generated. Some organizations prefer to have the customers do the reaching out — by sending a link or text message about their product or service. …
One of the keys to getting customers to refer friends to a business or an organization is to provide an attractive incentive—the proverbial carrot. What constituents “attractive” will vary greatly, depending on your market and demographics of your customers, among …
New business owners face a lot of challenges. There’s developing the concept, garnering the human and financial resources to make it a reality and then actually implementing the plan. Simple, right? Oh, and then there’s ensuring that your company doesn’t …
Nearly all businesses live by referrals. Whether its simple word of mouth or sophisticated sharing systems, humans are social animals and we share the world we encounter with those around us. The hard part is to find a systematic method …
Let’s consider “conventional” convention kiosk. Clearly, a kiosk is essential. It allows conference goers the ability to sample your offerings, pick up pamphlets, speak with professionals and exchange business cards – and more. Often, fun swag and giveaways are, well, …