Case Study 1: Generate Leads for a Travel Program
In the summer of 2016, the leaders of one of the world’s largest international travel programs were welcoming thousands of travelers. One of the ongoing challenges for the program is to attract additional participants, year after year. While word of mouth helped establish this program, over time traditional methods used to generate referrals were falling short – and a new way was needed.
ShareSomeFriends was used with some of the first groups that arrived on the program over the summer. Almost immediately it became clear that ShareSomeFriends had proven itself as a quick and efficient way for participants refer their friends to future trips. Coupled with an effective lead follow up process, ShareSomeFriends will prove itself to be not only efficient but effective in provided vetted, customer-generated leads for this organization’s continued growth.
Case Study 2: Customer Loyalty Program for a Restaurant
A cozy new restaurant needed a quick and simple way to both establish a customer a loyalty program as well as help them spread the word about their establishment. They chose ShareSomeFriends for this purpose. Learn how they have set up the program below.
An Incentive for Spreading the Word
Before the check is presented to the customer at the end of the meal, the waiter offers the customer an opportunity to receive a discount off their bill if they will tell their friends about the restaurant using the ShareSomeFriends app.
If the customer agrees and downloads ShareSomeFriends, they are prompted to enter the restaurant’s account name which the waiter provides. The customer then selects friends from among their personal contacts that they believe would enjoy the eatery and sends those friends the promotional message that the restaurant has crafted within the admin panel of their ShareSomeFriends Account for this purpose and that message includes information about the restaurant as well as a coupon as an incentive for them to visit. The customer’s friends receive the SMS message and are both pleased to learn about the restaurant and happy to receive a coupon for use if they decide to visit.
Increasing Loyalty and Repeat Business,
Since the customer has downloaded the ShareSomeFriends app, the waiter then informs the customer that the restaurant will also send the customer notices about special deals, happy hours and discounts to the those happy customers who have referred friends to the establishment. The restaurant uses the app’s push notification feature to reward their most loyal customers and encourage them to visit again.
- Benefits the customer who enjoys an on the spot discount for sharing friends as well as additional offers they will receive when the restaurant sends notification to its participants customers.
- Benefits the referred friends who learn about the restaurant and possess a coupon for a visit
- Benefits the restaurant by having happy customers spread the word about it to their friends and has a database of their most enthusiastic and loyal customers (and their friends), with whom they can communicate to generate repeat business.